The community where this company is situated is extremely important. They have a huge effect on how you will run the business and whether or not it will be successful. Any negative reaction from the locals can affect the business significantly. No business will be in thrive in an atmosphere that is unfriendly. You need to be in good terms with them at all times. Read more here and find out ways you can strengthen this connection.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
Sponsorships are great to win the community’s trust. It will give the community more in helping them out. You can sponsor children’s education where people nominate students who need this help. You can also pick the best students in their exams and sponsor them to the next education levels. Other activities that are not educational can be sponsored. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will ensure that your companies deeds are fresh in their minds. Being close with leaders in this locality is vital. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication is used everywhere and is fundamental. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. Communication shows that you are empathetic to them.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.